Job Post: Marketing and Communications Coordinator – SolarShare

Marketing and Communications Coordinator 

Title: Marketing and Communications Coordinator 
Reports to: General Manager
Scope: Part-Time, Hourly 
Pay Rate: $25/Hr
Hours: 20 Hours a week 
Probation Period: 3 months
Close Date: Rolling until filled. The first applications will be evaluated on October 9th, 2026
Apply Here: Link

About SolarShare

SolarShare is one of Canada’s leading renewable energy co-operatives, providing individuals and organizations with the opportunity to invest directly in community-based solar energy through Solar Bonds. Since 2010, SolarShare has developed a portfolio of 51 solar projects across Ontario, representing approximately 15 MW of installed capacity. More than 2,000 members have invested over $100 million in SolarShare bonds, with more than $19 million in interest paid to investors.

SolarShare combines community ownership with renewable energy investment, using capital raised from its members to finance and refinance operating solar assets under long-term power purchase agreements.

About The Role

SolarShare is seeking a Marketing and Communications Coordinator to support member engagement, investor communications, marketing campaigns, and public-facing communications. 

This is a hands-on role for someone who can move comfortably between content creation, digital marketing, campaign execution, member communications, events, partnerships, and performance tracking. The successful candidate will help ensure that SolarShare communicates consistently, reaches the right audiences, and learns from campaign results, applying a growth mentality and continuous improvement mindset. 

 

Responsibilities 

Member and Investor Communications 

• Respond to member and prospective investor inquiries by email and phone. 

• Proactively follow up with prospective investors and members where appropriate. 

• Support management of sales and general communications inboxes. 

• Prepare member updates, investor communications, campaign messages, and other audience-specific communications. 

Content and Digital Communications 

• Manage and produce content for SolarShare’s website, blog, social media channels, and email newsletters. 

• Maintain a regular communications calendar covering member updates, investment campaigns, organizational news, educational content, and events. 

• Develop clear calls to action and campaign messaging tailored to priority audiences. 

• Develop and maintain presentations, digital assets, posters, brochures, and other sales and communications materials. 

Digital Marketing and Campaign Execution 

• Support the planning and execution of investment marketing campaigns across email, social media, digital advertising, earned media, events, and partnerships. 

• Coordinate paid digital advertising campaigns across Meta, LinkedIn, Google, and other appropriate channels. 

• Apply audience segmentation and creative testing to improve campaign effectiveness. 

• Coordinate campaign landing pages and ensure tracking is in place where possible. 

• Refine and implement SEO improvements recommended by external marketing partners. 

• Support Google Ads campaigns and other digital acquisition initiatives. 

Analytics, CRM and Attribution 

• Monitor campaign performance using advertising-platform analytics, Google Analytics, CRM data, and investment transaction data. 

• Prepare regular reporting on website traffic, leads, engagement, conversion, and funded investment where measurable. 

• Maintain accurate CRM records, including lead source, campaign activity, follow-up status, and other information required for campaign analysis. 

• Support improvements to marketing attribution and tracking across the investor journey. 

• Identify trends in campaign performance and recommend improvements to targeting, messaging, channels, and execution. 

Partnerships, Media and Sponsorships 

• Identify and pursue values-aligned advertising, media, sponsorship, and partnership opportunities. 

• Coordinate advertising opportunities with publications such as The Green Line, The Grind, and similar outlets. 

• Support earned-media activities, including media pitches, interview coordination, background materials, and media inquiries. 

• Build relationships with organizations and partners that can expand SolarShare’s reach to prospective members and investors. 

Events and Webinars 

• Identify relevant community, environmental, investment, and social-finance events for SolarShare participation. 

• Attend events on behalf of SolarShare. 

• Coordinate sponsorships, registrations, event logistics, displays, and follow-up. 

• Organize webinars and other educational or promotional events, including speakers, promotion, registration, and post-event communications. 

Budget and Coordination 

• Track marketing expenditures against budget. 

• Coordinate with staff, contractors, designers, agencies, and external partners to ensure campaigns and communications are delivered on schedule. 

• Help assess the effectiveness of different marketing channels and activities. 

• Undertake other projects that support member engagement, investor acquisition, communications, and marketing objectives. 

• Perform other related duties as assigned. 

What Success Looks Like 

Success in this role means: 

• SolarShare maintains a consistent, high-quality communications cadence with members and prospective investors. 

• Campaigns are executed on time and with appropriate audience segmentation. 

• Paid advertising is supported by strong organic communications, member outreach, and follow-up. 

• CRM and campaign data are maintained well enough to support meaningful performance and attribution analysis. 

• Marketing activity generates measurable growth in website engagement, qualified investor leads, and funded investment. 

• SolarShare develops a stronger understanding of which audiences, messages, and channels are most effective and applies those lessons to future campaigns.
  

 

Use this form to apply for a posted role at SolarShare. Good luck!

SolarShare encourages applications from qualified candidates of all backgrounds and is committed to a fair and inclusive hiring process. We welcome applications from members of groups that have historically been underrepresented in the workplace.

Accommodations are available throughout the recruitment process for candidates who require them. If you require accommodation or cannot use this form, please email invest@solarbonds.ca